Within the next few weeks, the American public might notice a change in how they identify environmentally friendly, or “green,” products.
According to an Advertising Age article, the Federal Trade Commissioners is currently reviewing a new set of so-called Green Guides, which are used by the FTC to guide enforcement of existing laws. They are the first environmental-marketing guidelines in 12 years and could radically reshape how far marketers can go in painting their products, packaging or even corporate images green.